When the best players get the ball instinct takes over.

To communicate that football isn’t just about regimented, preconceived and practiced plans, we filmed three of the best let loose, Mbappe, Sané and Rashford.

The footage of their training ground magic was then given to 20 different artists as a brief for a 5 second film. The films launched on Instagram stories, with each athlete first posting the work of the artists without showing the move, urging kids to check back on the following day to see what inspired it all. And when they came back, they saw our full film in all its glory.