Two Dads x YouTube
YouTube is changing fast. When a brand evolves, it’s essential for it go forward while keeping true to itself. We published a book with YouTube Creative Studio which circulated amongst key stakeholders at YouTube globally. The Red Thread Book is a series of thoughts and provocations made to spur conversations about the present and future of YouTube. To scale its reach we took the book and translated it into a film.
The Read Thread Book is over 5 meters long. A customisable, continuous concertina. An uninterrupted red thread running through it.
